The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain 1st Edition by Dirk Remley is a comprehensive resource that delves into the integration of multimodal rhetorical theory with multi-sensory neural processing, focusing on how persuasive messages are constructed and perceived. This edition emphasizes the application of neurocognitive models to understand the effectiveness of various persuasive communication strategies across different media.
 
By integrating robust research, evidence-based practices, and compelling narratives, the text fosters a deeper understanding of the cognitive processes involved in interpreting multimodal persuasive messages. It is an invaluable resource for students, professionals, and researchers seeking to enhance their knowledge in technical communication, rhetoric, and cognitive neuroscience.
 
The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain 1st Edition by Dirk Remley, published by Routledge in 2017, is available in PDF format, with Print ISBN: 1138635812, 9781138635814 and eTextbook ISBN: 1351796674, 9781351796675. This 1st edition is categorized under Language Arts & Disciplines / Communication Studies, making it an invaluable asset for those aiming to excel in understanding the intersection of neuroscience and persuasive communication. Purchase this eBook and save up to 80% at Ebookworm.
 
About the Author:
 
Dirk Remley: Dr. Remley is a Professor in the Department of English at Kent State University, USA. He holds a Ph.D. in English with a focus on Rhetoric and Composition. Dr. Remley has authored several works, including "How the Brain Processes Multimodal Technical Instructions" and "Exploding Technical Communication," contributing significantly to the fields of technical communication and multimodal rhetoric.