Sales Management: Analysis and Decision Making 11th Edition by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., and Michael R. Williams is a comprehensive resource that delves into the latest sales management research and real-life best practices of leading sales organizations and professionals. This edition emphasizes data-driven decision making, ethics, the use of artificial intelligence, customer experience, leadership, sales enablement technology, and new communication technologies.
 
By integrating robust research, evidence-based practices, and compelling narratives, the text fosters a deeper understanding of sales management strategies, organizational structures, recruitment, training, leadership, motivation, and performance evaluation. It is an invaluable resource for postgraduate, MBA, and executive education students seeking to enhance their knowledge in sales management.
 
This high-quality PDF eBook features a professional design and interactive content, allowing you to easily navigate between chapters and sections through clickable links.
 
Sales Management: Analysis and Decision Making 11th Edition by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., and Michael R. Williams, published by Routledge in 2024, is available in interactive PDF format, with Print ISBN: 1032426357, 9781032426358 and eTextbook ISBN: 1003363583, 9781003363583. This 11th edition is categorized under Business & Economics / Sales & Selling, making it an invaluable asset for those aiming to excel in sales management. Purchase this eBook and save up to 80% at Ebookworm.
 
About the Authors:
 
Thomas N. Ingram: Department Chair Emeritus and Professor of Marketing Emeritus at Colorado State University, USA.
 
Raymond W. LaForge: Brown-Forman Professor of Marketing Emeritus at the University of Louisville, USA.
 
Ramon A. Avila: George and Frances Ball Distinguished Professor of Marketing Emeritus and founding director of the Center for Professional Selling at Ball State University, USA.
 
Charles H. Schwepker Jr.: Randall and Kelly Harbert Distinguished Marketing Professor at the University of Central Missouri, USA.
 
Michael R. Williams: American Floral Services Chair in Marketing and Professor of Marketing at Oklahoma City University, USA, and Professor of Marketing Emeritus at Illinois State University, USA.