"Marketing" (6th Edition) by Dhruv Grewal and Michael Levy is a comprehensive resource that illustrates how marketing creates value and how firms leverage this value to establish lasting customer relationships. Tailored for today's social, mobile, and digital student population, this edition integrates contemporary topics such as social media and ethics throughout its content.
 
The textbook is structured to provide a thorough understanding of marketing fundamentals, with sections dedicated to assessing the marketplace, understanding consumer behavior, and targeting market segments. It emphasizes real-world applications, preparing students for practical challenges in the marketing field.
 
By choosing the PDF format of this eBook at Ebookworm, you can save up to 80%, making it an affordable and convenient resource for your studies or professional reference.
 
About the Authors
 
Dhruv Grewal is a distinguished professor known for his extensive research and publications in marketing. He has authored numerous articles in leading marketing journals and is recognized for his contributions to the field.
 
Michael Levy is a professor emeritus with a rich background in marketing and logistics. He has published over 50 articles in leading journals and has co-authored multiple editions of marketing textbooks. Dr. Levy has received several awards, including the inaugural ACRA Academic Lifetime Achievement Award and the 2009 Lifetime Achievement Award from the American Marketing Association's Retailing Special Interest Group.