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Description

Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region or nation. In addition to coverage of technology’s impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill’s Connect with its adaptive SmartBook (sold separately) that lets instructors assign textbook readings and incentivize students’ engagement with course content

About the Author

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of

International Marketing with their well-rounded perspective of international markets that encompass

history, geography, language, and religion as well as economics, which helps students see the cultural and

environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the

international market arena, the 17th edition of International Marketing features new topics that reflect

recent changes in global markets, updated teaching resources, and new learning tools including

McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and

incentivize students' engagement with course content.

International Marketing 17th Edition ISBN-13: 9780077842161

$127.00

$38.10

Author: Philip R. Cateora, John Grahaam, Mary C. Gilly
File Size: 187 MB
Format: PDF
Length: 704 pages
Publication Date: November 13, 2015
Language: English
ASIN: B07B4GQY37
ISBN-10: 0077842162
ISBN-13: 9780077842161

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