Book Description:
 
Essentials of Marketing Research 5th Edition by Joseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison is a comprehensive resource that delves into the fundamental concepts and applications of marketing research. This edition emphasizes an application-oriented approach, equipping students with the tools and skills necessary to solve business problems and maximize opportunities.
 
By integrating robust research, evidence-based practices, and compelling narratives, the text fosters a deeper understanding of qualitative research, sample size determination, literature reviews, and contemporary market research tools and techniques. It is an invaluable resource for students and professionals seeking to enhance their knowledge in marketing research.
 
Essentials of Marketing Research 5th Edition by Joseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison, published by McGraw-Hill Education in 2023, is available in interactive PDF format, with Print ISBN: 1260260461 and eTextbook ISBN: 9781260260465. This 5th edition is categorized under Business & Economics / Marketing / Research, making it an invaluable asset for those aiming to excel in marketing research methodologies and applications. Purchase this eBook and save up to 80% at Ebookworm.
 
About the Author(s):
 
Joseph F. Hair Jr.: Professor of Marketing and the Cleverdon Chair of Business at the University of South Alabama, Dr. Hair has published over 85 editions of his books, including market leaders like Multivariate Data Analysis and Marketing Research. Recognized globally, he was in the top 1% of Business and Economics professors from 2018 to 2021.
 
David J. Ortinau: Professor Emeritus of Marketing at the University of South Florida, Dr. Ortinau's research interests include research methodologies, scale measurement development, and interactive electronic marketing technologies. He has contributed to numerous prestigious publications and has been recognized for both outstanding research and excellence in teaching.
 
Dana E. Harrison: Associate Professor of Marketing and Chair for the Department of Management and Marketing at East Tennessee State University, Dr. Harrison's research focuses on customer relationship management, business ethics, data quality and governance, and marketing analytics methods. She has been published in journals such as the Journal of Business Research and the Journal of Product and Brand Management.