"Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases" (23rd Edition) is a comprehensive guide that delves into the intricacies of strategic management. Renowned for its clarity and balanced approach, this edition offers an engaging exploration of the latest developments in both theory and practice. It provides a clear presentation of the value-price-cost framework, aiding students and professionals in understanding how to achieve and sustain competitive advantage.
 
The text is complemented by McGraw-Hill's Connect platform, which offers a variety of learning resources designed to enhance critical thinking skills. These include SmartBook 2.0's adaptive reading experience, Whiteboard Video Cases, Case Analyses, Application-Based Activities (mini-simulations), and Writing Assignments. Additionally, Connect includes auto-graded case exercises for 14 of the 27 cases featured in the text, providing practical application opportunities for learners.
 
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About the Authors
 
Arthur A. Thompson is a professor emeritus of management at the University of Alabama, known for his extensive research and publications in strategic management.
 
Margaret A. Peteraf is a professor of management at the Tuck School of Business at Dartmouth College, recognized for her contributions to the resource-based view of the firm.
 
John E. Gamble is a professor of management and dean of the College of Business at Texas A&M University–Corpus Christi, with expertise in strategic management and business policy.
 
A. J. Strickland III is a professor of strategic management at the University of Alabama, distinguished for his work in strategic planning and implementation.