Book Description:
 
Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, and Rik Pieters is a comprehensive resource that delves into the interdisciplinary study of consumer actions, drawing from marketing, psychology, sociology, and anthropology. This edition emphasizes a strong foundation and highly practical focus on real-world applications to prepare students for today's global business environment.
 
 
The book fosters a deeper understanding of key concepts such as consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, and generational influences. It is an invaluable resource for students and professionals seeking to enhance their knowledge in consumer behavior.
 
This high-quality PDF eBook is available in interactive PDF format, making it an invaluable asset for those aiming to excel in marketing and consumer research. Purchase this eBook and save up to 80% at Ebookworm.
 
About the Author(s):
 
Wayne D. Hoyer, Ph.D.: Dr. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise in the Department of Marketing at the McCombs School of Business. He has published more than 100 articles in academic journals and has received numerous accolades for his contributions to consumer psychology.
 
 
Deborah J. MacInnis, Ph.D.: Dr. MacInnis is a professor emerita of marketing at USC’s Marshall School of Business. She has received lifetime achievement awards from the American Marketing Association’s Consumer Behavior Special Interest Group and the University of Southern California.
 
 
Rik Pieters, Ph.D.: Dr. Pieters is a professor of marketing in the Tilburg School of Economics and Management at Tilburg University, the Netherlands. He has published more than 90 articles in marketing, psychology, economics, and statistics.