Consumer Behavior 7th Edition – Book Description
 
The 7th Edition of Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis, and Rik Pieters provides a comprehensive guide to understanding how and why consumers make purchasing decisions. Integrating insights from marketing, psychology, sociology, and anthropology, this edition emphasizes practical applications in the modern global marketplace. Topics include the role of social media, consumer empowerment, and the influence of neuroscience on decision-making. This edition also tackles ethical considerations and sustainability in marketing, with real-world examples and engaging case studies.
 
The textbook is designed to prepare readers for real-world challenges in consumer behavior analysis, offering tools and techniques to understand customer motivations and preferences. Enhanced with new chapter-opening examples and application exercises, it is a must-have resource for students and professionals in business, marketing, and related fields.
 
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About the Authors
 
Wayne D. Hoyer: A distinguished professor of marketing at the University of Texas at Austin, Dr. Hoyer is renowned for his expertise in consumer behavior and decision-making.
 
Deborah J. MacInnis: As a professor of business administration, Dr. MacInnis has contributed extensively to the study of emotional responses to marketing stimuli.
 
Rik Pieters: An expert in visual communication and consumer insights, Dr. Pieters brings valuable academic and practical perspectives to the field.